According to the Robert Wood Johnson Foundation, addressing health equity “…requires removing obstacles to health such as poverty, discrimination, and their consequences, including powerlessness and lack of access to good jobs with fair pay, quality education and housing, safe environments, and health care.” Underscoring the need to encourage payers to rethink their reimbursement strategies, the Centers for Medicare and Medicaid Services recently prioritized health equity in their Star ratings. Now, it’s more than half.  Additionally, 30% of those surveyed said that payers should reconsider how benefits are designed to support reimbursement and access to care. While telehealth rapidly accelerated during COVID-19, the increased use (and reimbursement) of this method of care during the pandemic served to overcome some health equity challenges.